Meta music revenue sharing
Author: s | 2025-04-24
What is Meta Music Revenue Sharing? Meta music revenue sharing is a groundbreaking approach that empowers artists to earn beyond traditional streaming platforms. It involves
Meta Announces 'Music Revenue Sharing' On
With Adjust’s Meta integration, you can measure the performance of your marketing efforts on Facebook, Facebook Messenger, Instagram, and Facebook Audience Network.Before you beginHere's what you need to know before getting started.RequirementsA registered Meta appAdjust SDK v4.0.0 and later to map SDK parameters to network parameters. Follow the guides linked below to use this feature. iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | CoronaIf you’ve migrated to Adjust, are a new client, or are adding a new app, you need to connect Adjust as a data source in Meta Events Manager. If you don’t complete this step, Meta can’t claim any engagements measured by Adjust.Initial setup and reviewTo set up Meta for your app:Under Campaign Lab, select Partners.Select New partner.In the Partner selection screen, choose Facebook, and select Next.In the App selection screen, choose your app, and select Next.You can now set your data sharing options and map Adjust events and parameters for Meta to receive.Data sharingShare data with Meta to optimize your campaigns. In the Data sharing screen, follow these steps.Enable data sharing for MetaIn the App ID field, enter your Facebook Developer App ID. Your Facebook Developer App ID comes from your Facebook Developer account. This App ID should be the same for all your apps in Adjust, regardless of platform.Follow the steps in Meta documentation to find your Meta App ID.(Optional) In the Decryption key field, enter your decryption key. This enriches your raw data with certain campaign details for Android apps.Follow the steps in Meta documentation to find your Decryption key.(Optional) Select the Enable AdImpression Mapping (Android only) check box to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns on Android.You need to select the Ad revenue (from ad views) check box under Set your data sharing options for this to work.Set your data sharing optionsOnce you enable data sharing, Adjust sends data from all attribution sources to Meta, by default. This includes data attributed to Meta, data attributed to other networks, and organic data.You can choose to send additional data to Meta. This includes:Ad revenue (from ad views): Sends your ad revenue callbacks to Meta. Your ad revenue data will display in Meta Ads Manager under fb_mobile_purchase. This value is hardcoded and cannot be changed.(Android only) You can share ad revenue callbacks to Meta as an AdImpression event to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns.Uninstalls and reinstalls: Sends uninstall and reinstall data to Meta. This is available only if you have purchased Adjust's Uninstall and Reinstall Growth Solution.In-app revenue (from in-app purchases): Sends detailed revenue data to your Meta Ads Manager dashboard. You need to map events that generate revenue to share this data.Parameters: Shares all partner parameters configured in the Adjust SDK for any activity you share with Meta. You usually need to map parameters to share this data.(Android apps only) Maximize the value
Meta Launches 'Music Revenue Sharing
In this article: (Bloomberg) -- Meta Platforms Inc. is introducing music revenue sharing on Facebook to help creators make money from videos that use licensed music, in an effort to better compete with rival TikTok. Most Read from Bloomberg Rockstar Games Cleaned Up Its Frat-Boy Culture — and Grand Theft Auto, Too US Economy Shrinks for a Second Quarter, Fueling Recession Fears The Strong Dollar Is Wreaking Havoc Globally — And It’s Just Getting Started Biden Considers New Pause on Paying Back Student Loans, $10,000 Relief Fed Hikes 75 Basis Points Second Time, Signals Third Is Possible A new tool called Rights Manager, developed by Meta through partnerships across the music industry, will also help content owners protect their rights. Video creators will receive 20% of revenue on eligible videos, with a separate share going to music rights holders and to Meta, the company said in a statement on Monday. Videos must be at least 60 seconds long and there must be a visual component as well. The licensed music itself can’t be the primary purpose. The feature will start rolling out Monday to video creators globally. Eligible videos will earn money with in-stream ads delivered in the US initially, and that will expand to the rest of the world where music is available on Facebook in the coming months. Most Read from Bloomberg Businessweek How a Sextortion Victim Hacked Back and Put Her Attacker in Jail Axie Infinity CEO Moved Crypto Tokens Before the Company Revealed Hack The Buy Now, Pay Later Juggernaut Is About to Be Tested Black Swan Hedge Funds Are Booming in Scary Times Return-to-Office Strategies to Avoid Being There All the Time ©2022 Bloomberg L.P.Meta introduces Music Revenue Sharing on
Of your app promotion campaignsFrom 24th October 2024, Meta is gradually rolling out the ability for Android apps to maximize the value of in-app ad (IAA) impressions for app promotion campaigns. If you want to use this optimization on Meta, Adjust will map your Ad revenue traffic to Meta's standard AdImpression event, instead of fb_mobile_purchase.This optimization option is in limited availability. For more information, see Meta’s documentation. You need to check if you can set up IAA optimization for your Android apps in Meta:If you do not see the Conversion event drop-down for your app’s performance goal, you may not yet have access to this optimization option.If you can see the In-app ad impression option in the Conversion event drop-down but it's grayed out, it means that you have access to the new optimization but you are not yet eligible. In this case, you need to start sharing ad revenue data for Meta in Adjust before you can maximize value of in-app ad impressions for your Android app.If you can see the In-app ad impression option in the Conversion event drop-down, and it's not grayed out, it means you can set up an IAA value optimization campaign for your Android app.To forward ad revenue to Meta’s as an AdImpression event, under Enable data sharing, select the Enable AdImpression Mapping (Android only) check box.(iOS apps only) Aggregated Event MeasurementMeta's Aggregated Event Measurement (AEM) is a protocol that measures app events from iOS 14.5 and later.With AEM, you can set up the following types of campaigns:Mobile App Installs (MAI): for new user acquisition campaigns.Mobile App Re-Engagement (MAE): for retargeting and re-engagement campaigns directed at existing users.You must complete all setup steps before you enable the Enable AEM for MAE toggle. Enabling the toggle informs Meta that your app is ready for AEM. If any setup is incomplete, Meta won't be able to effectively measure your AEM campaigns.Adjust's Meta integration automatically supports MAI campaigns. So to get set up for MAI, you need to:Set up Meta as a partner.Map events that you want to send to Meta for measurement.If you want to run MAE campaigns, you need to complete these two additional steps:Configure an app scheme and enable universal linking in your app.Turn on the toggle for Enable AEM for MAE. This indicates to Meta that they can use the Aggregated Event Measurement protocol to measure events from your app.Once dashboard setup is complete and you're ready to launch your campaign, make sure to also set up your raw data to receive MAE campaign information.By default, probabilistic modeling is enabled for all AEM MAI campaign links even if you've turned off probabilistic modeling at the app level. You can change this in the network-level attribution settings of your link.Configure additional integration settingsAdjust measures reattributions for Meta automatically. With the toggle for Enable reattribution measurement ON, Adjust sends all app sessions to Meta. If Meta can show a qualifying engagement, it will be awarded a reattribution.With the toggle for Enable limited data use (CCPA). What is Meta Music Revenue Sharing? Meta music revenue sharing is a groundbreaking approach that empowers artists to earn beyond traditional streaming platforms. It involvesMeta เปิดตัวโปรแกรม Music Revenue Sharing
Run.“Throughout this journey of long-term growth, we know that quarterly fluctuations in one source of revenue or another are to be expected,” he told analysts in his opening comments.“So while we report results quarterly, we manage the business for long-term success. We think in multiyear cycles and anticipate and embrace variations in certain business lines.”Here are four other things we learned on UMG’s earnings call – including about the potential for Spotify’s new “super-premium” subscription tier, and a tantalizing hint that UMG’s catalog may soon be available in other languages…1) Had it not been for Meta and TikTok, ad-supported revenue would have grownThat wince-inducing 3.9% YoY decline in UMG’s ad-supported streaming revenue in Q2 would actually have been a positive number (i.e., above zero), had it not been for two of UMG’s partners: TikTok and Meta Platforms.Execs on the earnings call noted that UMG missed a month’s worth of revenue from TikTok, when the music giant had a high-profile falling-out with the video platform over its payouts, and UMG’s recorded and publishing catalog disappeared from the platform.On top of that, there was also the fact that Meta Platforms pulled premium music videos off of Facebook [583 articles]" href=" earlier this year.“Meta had previously offered premium music videos on Facebook. This product offering was less popular with Facebook’s user base than other music products.”Boyd Muir, Universal Music Group“In terms of platform-specific pressure, we have a change in our licensing agreement with Meta,” Muir explained.“Meta had previously offered premium music videos on Facebook. This product offering was less popular with Facebook’s user base than other music products. And as a result, Meta is no longer licensing premium music videos from us as of May this year.”Muir added: “Meta is now focusing instead on other areas involving music content, and we are working together to expand these areas as part of a multifaceted renewal.”2) 20% of paying Spotify subscribers could sign up for the new ‘super-premium’ tierOn Spotify’s earnings call earlier this week, co-founder and CEO Daniel Ek [563 articles]" href=" Ek all but announced that the long-rumored “super-premium” subscription tier is comingmeta music revenue sharing - en.gujrot.com
ON, you stay compliant with CCPA. This signals to Meta when California-based users opt out of having their data disclosed or shared with third parties.Map eventsIf you've already set up app event measurement in the Facebook SDK, don't set up event mapping between Adjust and Meta. This will duplicate your event data in Meta. If you have questions, reach out to [email protected]. You can share in-app event data with Meta directly for precise targeting. This is required for event-based bid optimization.For AEM VO and AEO campaigns, make sure you add the IP address for relevant server-to-server events you forward to Adjust.Standard eventsTo optimize your Meta campaigns on Adjust events, you must link each event to one of the standard Meta events. Below you can see how each available Meta event appears in Adjust. Read Meta's documentation for more information about events.fb_mobile_level_achievedfb_mobile_add_payment_infofb_mobile_add_to_cartfb_mobile_add_to_wishlistfb_mobile_complete_registrationfb_mobile_tutorial_completionfb_mobile_initiated_checkoutfb_mobile_purchasefb_mobile_ratefb_mobile_searchfb_mobile_spent_creditsfb_mobile_achievement_unlockedfb_mobile_content_viewSubscribeStartTrialAdClickAdImpressionContactCustomizeProductDonateFindLocationLeadPageViewScheduleSubmitApplicationCustom eventsWith Meta’s custom event optimization, you can directly optimize custom app events from your campaign in Meta. These custom events are available to most App Install campaigns, including Automated App Ads and Manual App Ads.All you need to do is link your Adjust events as custom events, and Adjust passes them to Meta for optimization.If you selected In-app revenue (from in-app purchases) to send detailed revenue data to your Meta Ads Manager dashboard, you need to map events that generate revenue. To map your events, follow these steps.Select Map event.In the Adjust event list, select the Adjust event that you want to share with Meta.In the Partner event list, select the Meta event that corresponds to your Adjust event, or else enter a custom event name.Select Apply.Map subscription eventsMap subscription events that you want to share to the values that Meta can receive. Data for unmapped events is not shared with Meta.If you have a multi-platform app, you can choose to share different events per platform with Meta. This lets you:Set individual events to manage campaign strategies for each platform.Customize data sharing per platform.Under Map subscription events, follow these steps to choose the subscription events you want to directly send to Meta.Select Map event.In the Adjust event list, choose the Adjust event that you want to share with Meta.Under Partner event, you need to select the Meta event that corresponds to the Adjust event.For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.Select Use global mapping to map the same events for all platforms.In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to.Select Apply.Now Meta will receive subscription event data for each of your linked events.Subscription events - No revenuebilling_retrycancellationexpirationgrace_periodon_holdpausedprice_acceptedprice_declinedrevokedtrial_started Subscription events - Positive revenueactivationdiscounted_offerreactivationrenewalrenewal_from_billing_retryMap parametersIf the raw data parameters you collect in the SDK differ from the values supported by Meta, you can defineMETA TO START MUSIC REVENUE SHARING ON.
. Select the Your library tab. Find the track with the licence that you want a refund for. (Optional) To view only your licensed tracks, click Licensed at the top of the page. In the track's row, click 'More actions' Request refund. Complete the refund request form. After you have submitted your refund request form, our support team will process a refund for you if the request is eligible under the Creator Music refund policy. To review the refund policy, go to the 'Cancellation and refunds' section of the Creator Music Terms of Service. Revenue sharing FAQWhen am I eligible to share revenue? When you see the share revenue icon next to a track You can use as much of the track in a video of any duration. If a track is licensable but you don't want to buy a licence Your use of the track must be less than 30 seconds in a video longer than 3 minutes. What is the revenue share split?With Creator Music, if a long-form video uses tracks that are eligible for revenue sharing, the standard 55% revenue share is adjusted to cover the costs of clearing music rights, as shown in the examples below. This depends on: The number of tracks used: How many eligible revenue sharing tracks a creator uses in their video (see examples below). Additional music rights costs: A deduction to cover additional music rights costs, such as performing rights. This deduction can be up to 5% and will reflect the blended cost of these additional music rights across Creator Music tracks that are eligible for revenue sharing.Examples of revenue sharing calculations Example: The use of one revenue sharing track Example: Creator uses one revenue sharing track in their long-form video and earns half of the standard 55% revenue share (27.5%).META TO START MUSIC REVENUE SHARING ON
Instagram, the photo and video-sharing app owned by Meta, made more money from ads than YouTube in the last few years. New court papers filed by Meta show that Instagram earned $32.4 billion from ads in 2021, which is more than YouTube's $28.8 billion in the same year.The disclosure about Instagram's ad revenue was shared because Meta is trying to get a judge to dismiss an antitrust lawsuit against the company.The court papers also revealed how quickly Instagram has grown since Meta bought it in 2012 for $1 billion.When Meta (called Facebook at the time) bought Instagram, the app was small and didn't make any money. Now, under the leadership of Adam Mosseri, Instagram has become a major source of income for Meta. In 2018, Instagram made $11.3 billion from ads. This number grew to $17.9 billion in 2019, $22 billion in 2020, $32.4 billion in 2021, and $16.5 billion in just the first six months of 2022.One of the main reasons Instagram makes more ad revenue than YouTube is that it doesn't pay as much to get content for the app. YouTube gives 55% of the ad revenue it makes to the people who create videos for the platform. However, Instagram and many other social media apps don't pay users for the photos and videos they post.The amount of money Instagram makes from ads has been higher than YouTube's for a few years now. In 2020, Instagram's ad revenue was $22 billion, while YouTube made $19.7 billion. In 2019, Instagram made $17.9 billion from ads, and YouTube earned $15.1 billion.Meta's court papers show that Instagram has become a very important part of the company's business. In 2020, Instagram made up 26% of Meta's total revenue. By the first half of 2022, this number had grown to nearly 30%.Instagram is estimated around $400 billion, which is close to what analysts believe YouTube is worth. Instagram is now said to account for about one-third of all the money Meta makes, and it continues to grow.. What is Meta Music Revenue Sharing? Meta music revenue sharing is a groundbreaking approach that empowers artists to earn beyond traditional streaming platforms. It involves
Meta Introduces Music Revenue Sharing
As an example, the deduction for additional music rights costs could be 2.5%. For this video, the creator would earn 25% of the total revenue (27.5% - 2.5%). Example: The use of one revenue sharing track Example: Revenue share: 55% ÷ 2 27.5% Example: Additional music rights costs - 2.5% Example: Total revenue 25% Example: The use of two revenue sharing tracks and one licensed track Example: Creator uses two revenue sharing tracks and one licensed track in their long-form video and earns 1/3 of the standard 55% revenue share (18.33%). As an example, the deduction for additional music rights costs could be 2%. For this video, the creator would earn 16.33% of the total revenue (18.33% - 2%). Example: The use of two revenue sharing tracks and one licensed track Example: Revenue share: 55% ÷ 3 18.33% Example: Additional music rights costs - 2% Example: Total revenue 16.33% Why is my video not sharing revenue? There are a few reasons why your video may not be sharing revenue: Content ID did not detect the track eligible for revenue sharing in your video. If the track is identified by Content ID later on as being eligible for revenue sharing, your video will be enabled for revenue sharing at that time. The rights holder(s) may have disabled revenue sharing for the track after the point at which you uploaded your video. A licence is available for purchase but your use of the track is not less than 30 seconds in a video longer than 3 minutes. Your video has a Content ID claim for other third-party content that is not eligible for revenue sharing. Learn about your options for resolving a Content ID claim. Are videos that I've already uploaded eligible for revenue sharing? No, licensing/revenue sharing will only apply toMeta Platforms (META) announces Music Revenue Sharing
By Natalia El Hajj - August 28, 2024 Reading time: 2 min A new Meta Spotify collaboration is paving the way for a new digital music feature to enhance how users share music on Instagram by making it easier to include into social media interactions.The Meta Spotify feature will improve music usage, making it a big part of Instagram’s content. Instead of just adding music to your story or your notes you can now add it into posts, and direct messages. With this Meta Spotify feature, users can share individual tracks directly through Instagram direct messages, making connection through music more accessible.Meta is planning to implement this Meta Spotify feature in all its platforms to create a unified experience. Meta Spotify collaboration shows Meta’s dedication to improving user experience. The Digital-music market is growing rapidly, and Meta is staying competitive in this domain.According to Meta, this music-sharing feature provides users with a new way to express themselves and connect with people through music, by sharing with them their favorite music tracks which enhances the creativity of users especially by publishing creative and more dynamic posts. All this will directly impact the user engagement on the platforms.On another note, Brands and Influencers will get the chance to grab many opportunities; by integrating trending music into their content, they will attract more attention and get higher engagement.This Meta Spotify feature promises to offer a richer and more interactive experience by collaborating Spotify’s music library directly with Instagram’s social features.Meta Spotify feature comes amid ongoing tensions with Apple. Meta and Spotify have raised concerns over Apple acting in a monopolistic matter, especially Apple Store’s control over app distribution and in-app payment feature. Apple’s presence in the market is undeniable especially after its latest features and this could form a problematic barrier for this feature.Spotify criticized Apple’s policies for lowering competition in the digital music market, on the other hand Meta raised concerns about how Apple’s App Tracking transparency feature which negatively impacted its advertising business. However, Apple faced some challenges in the past year, within its Apple music sound, making it not the most perfect in the Market.The new Meta Spotify collaborator feature is challenging the market, and coming in the face of Apple’s dominance. This collaboration could possibly shape the further development of the digital music industry and how it is integrated in social media, offering users new accessibility to connect with. What is Meta Music Revenue Sharing? Meta music revenue sharing is a groundbreaking approach that empowers artists to earn beyond traditional streaming platforms. It involves Meta Announces 'Music Revenue Sharing' On FacebookMeta Introduces Music Revenue Sharing Option for
Creator Music is now available to US creators in the YouTube Partner Programme (YPP). Expansion to YPP creators outside of the US is pending.Below are some frequently asked questions (FAQ) from creators about using Creator Music. FAQ are grouped into three categories: General FAQ Licensing FAQ Revenue sharing FAQGeneral FAQWhat is Creator Music? Creator Music is a growing catalogue of mainstream music that can be used in monetised videos without worrying about copyright claims. Creator Music offers creators multiple ways to use music, depending on the usage terms set by the music rights holders. For example: Some songs can be licensed, which means that creators pay an upfront fee (or for some tracks, no fee) to use the music in their video and keep the video's revenue. Learn more. Some songs can share revenue, which means that creators don't pay anything upfront and they split their video's revenue with the music rights holders. Learn more. How do I use Creator Music? Creator Music lives in YouTube Studio and allows you to browse, preview and download songs to use in your YouTube videos. For each track, you may see the following usage options: Buy a licence: Pay an upfront fee to use the music and earn the same revenue share that applies to your content without music. Revenue share: Share video revenue with the track's rights holders. Usage options may differ on a track-by-track basis. Note that you may still see some tracks that aren't available for licensing or revenue sharing. If you choose to use one of those tracks, your video could get a Content ID claim or a copyright removal request. Why isn't there a download preview option for some tracks? Currently, we only allow the downloading of licensable tracks from Creator Music. For tracks eligible for revenue sharing,Comments
With Adjust’s Meta integration, you can measure the performance of your marketing efforts on Facebook, Facebook Messenger, Instagram, and Facebook Audience Network.Before you beginHere's what you need to know before getting started.RequirementsA registered Meta appAdjust SDK v4.0.0 and later to map SDK parameters to network parameters. Follow the guides linked below to use this feature. iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | CoronaIf you’ve migrated to Adjust, are a new client, or are adding a new app, you need to connect Adjust as a data source in Meta Events Manager. If you don’t complete this step, Meta can’t claim any engagements measured by Adjust.Initial setup and reviewTo set up Meta for your app:Under Campaign Lab, select Partners.Select New partner.In the Partner selection screen, choose Facebook, and select Next.In the App selection screen, choose your app, and select Next.You can now set your data sharing options and map Adjust events and parameters for Meta to receive.Data sharingShare data with Meta to optimize your campaigns. In the Data sharing screen, follow these steps.Enable data sharing for MetaIn the App ID field, enter your Facebook Developer App ID. Your Facebook Developer App ID comes from your Facebook Developer account. This App ID should be the same for all your apps in Adjust, regardless of platform.Follow the steps in Meta documentation to find your Meta App ID.(Optional) In the Decryption key field, enter your decryption key. This enriches your raw data with certain campaign details for Android apps.Follow the steps in Meta documentation to find your Decryption key.(Optional) Select the Enable AdImpression Mapping (Android only) check box to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns on Android.You need to select the Ad revenue (from ad views) check box under Set your data sharing options for this to work.Set your data sharing optionsOnce you enable data sharing, Adjust sends data from all attribution sources to Meta, by default. This includes data attributed to Meta, data attributed to other networks, and organic data.You can choose to send additional data to Meta. This includes:Ad revenue (from ad views): Sends your ad revenue callbacks to Meta. Your ad revenue data will display in Meta Ads Manager under fb_mobile_purchase. This value is hardcoded and cannot be changed.(Android only) You can share ad revenue callbacks to Meta as an AdImpression event to maximize the value of in-app ad (IAA) impressions for your app promotion campaigns.Uninstalls and reinstalls: Sends uninstall and reinstall data to Meta. This is available only if you have purchased Adjust's Uninstall and Reinstall Growth Solution.In-app revenue (from in-app purchases): Sends detailed revenue data to your Meta Ads Manager dashboard. You need to map events that generate revenue to share this data.Parameters: Shares all partner parameters configured in the Adjust SDK for any activity you share with Meta. You usually need to map parameters to share this data.(Android apps only) Maximize the value
2025-04-05In this article: (Bloomberg) -- Meta Platforms Inc. is introducing music revenue sharing on Facebook to help creators make money from videos that use licensed music, in an effort to better compete with rival TikTok. Most Read from Bloomberg Rockstar Games Cleaned Up Its Frat-Boy Culture — and Grand Theft Auto, Too US Economy Shrinks for a Second Quarter, Fueling Recession Fears The Strong Dollar Is Wreaking Havoc Globally — And It’s Just Getting Started Biden Considers New Pause on Paying Back Student Loans, $10,000 Relief Fed Hikes 75 Basis Points Second Time, Signals Third Is Possible A new tool called Rights Manager, developed by Meta through partnerships across the music industry, will also help content owners protect their rights. Video creators will receive 20% of revenue on eligible videos, with a separate share going to music rights holders and to Meta, the company said in a statement on Monday. Videos must be at least 60 seconds long and there must be a visual component as well. The licensed music itself can’t be the primary purpose. The feature will start rolling out Monday to video creators globally. Eligible videos will earn money with in-stream ads delivered in the US initially, and that will expand to the rest of the world where music is available on Facebook in the coming months. Most Read from Bloomberg Businessweek How a Sextortion Victim Hacked Back and Put Her Attacker in Jail Axie Infinity CEO Moved Crypto Tokens Before the Company Revealed Hack The Buy Now, Pay Later Juggernaut Is About to Be Tested Black Swan Hedge Funds Are Booming in Scary Times Return-to-Office Strategies to Avoid Being There All the Time ©2022 Bloomberg L.P.
2025-04-13Run.“Throughout this journey of long-term growth, we know that quarterly fluctuations in one source of revenue or another are to be expected,” he told analysts in his opening comments.“So while we report results quarterly, we manage the business for long-term success. We think in multiyear cycles and anticipate and embrace variations in certain business lines.”Here are four other things we learned on UMG’s earnings call – including about the potential for Spotify’s new “super-premium” subscription tier, and a tantalizing hint that UMG’s catalog may soon be available in other languages…1) Had it not been for Meta and TikTok, ad-supported revenue would have grownThat wince-inducing 3.9% YoY decline in UMG’s ad-supported streaming revenue in Q2 would actually have been a positive number (i.e., above zero), had it not been for two of UMG’s partners: TikTok and Meta Platforms.Execs on the earnings call noted that UMG missed a month’s worth of revenue from TikTok, when the music giant had a high-profile falling-out with the video platform over its payouts, and UMG’s recorded and publishing catalog disappeared from the platform.On top of that, there was also the fact that Meta Platforms pulled premium music videos off of Facebook [583 articles]" href=" earlier this year.“Meta had previously offered premium music videos on Facebook. This product offering was less popular with Facebook’s user base than other music products.”Boyd Muir, Universal Music Group“In terms of platform-specific pressure, we have a change in our licensing agreement with Meta,” Muir explained.“Meta had previously offered premium music videos on Facebook. This product offering was less popular with Facebook’s user base than other music products. And as a result, Meta is no longer licensing premium music videos from us as of May this year.”Muir added: “Meta is now focusing instead on other areas involving music content, and we are working together to expand these areas as part of a multifaceted renewal.”2) 20% of paying Spotify subscribers could sign up for the new ‘super-premium’ tierOn Spotify’s earnings call earlier this week, co-founder and CEO Daniel Ek [563 articles]" href=" Ek all but announced that the long-rumored “super-premium” subscription tier is coming
2025-03-29