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Author: g | 2025-04-23

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As a technology and Google expert, I‘ve seen countless businesses and individuals turn to Google Sites for their website needs. And while this free website builder can seem like an attractive option at first glance, it‘s crucial to understand its limitations before investing your time and effort into the platform.In this in-depth guide, we‘ll dive into the most significant drawbacks of Google Sites, backed by data, expert insights, and real-world examples. We‘ll also explore alternative website platforms that can better serve your needs and help you make an informed decision for your next website project.Google Sites Market Share and UsageBefore we delve into the limitations, let‘s take a look at Google Sites‘ current standing in the website builder market. According to a 2021 study by W3Techs, Google Sites holds a 1.7% market share among all websites, trailing behind popular content management systems like WordPress (40.3%) and website builders like Wix (2.4%) and Squarespace (1.9%).Website PlatformMarket ShareWordPress40.3%Wix2.4%Squarespace1.9%Google Sites1.7%While Google Sites‘ market share may seem small, it still powers over 20 million websites worldwide. However, its limitations have prevented it from gaining more widespread adoption, especially among businesses and professional websites.Limitation 1: Restricted Design CustomizationOne of the most significant drawbacks of Google Sites is its limited design customization options. As web developer Sarah Thompson explains, "Google Sites relies on pre-made templates and drag-and-drop elements, which can be very restricting for users who want a unique, branded look for their site."While Sites does offer a selection of templates and themes, they are relatively basic and lack the versatility of other website builders. Users cannot fully customize their site‘s HTML and CSS, making it challenging to achieve a truly bespoke design.Moreover, integrating third-party tools and features into a Sites webpage can be cumbersome due to the platform‘s limited coding capabilities. This can be a significant hindrance for businesses that rely on specific functionality, such as appointment booking systems or customer review widgets.Limitation 2: Inadequate SEO ToolsSearch engine optimization (SEO) is a critical aspect of any successful website, helping businesses attract organic traffic and improve their online visibility. However, Google Sites falls short in providing robust SEO tools and features.In a surprising move, Google itself has acknowledged that Sites is not an ideal platform for SEO purposes. This admission has left many website owners scrambling to find ways to optimize their Sites pages for search engines.As SEO expert John Anderson notes, "Google Sites makes it difficult to customize important on-page elements like meta tags, header tags, and alt text. This lack of control can negatively impact a website‘s search engine rankings and visibility."Furthermore, building high-quality backlinks—a key factor in off-page SEO—can be challenging for Sites pages. Many website owners and bloggers are hesitant to link to Sites pages, perceiving them as less authoritative or professional compared to other platforms.Limitation 3: Lack of E-commerce CapabilitiesFor businesses looking to sell products or services online, Google Sites is not an ideal solution. The platform does not offer any built-in e-commerce functionality, such as shopping carts, payment processing, or Forms, or incorporating dynamic buttons may require third-party tools.But despite the somewhat accurate reputation, the good news is that it is possible to create a fully-funtional website with Google Sites.If you’re after a simple, standalone landing page to promote something like collecting contact information, Google Sites is a great choice.I’d recommend Google Sites for local businesses with basic needs, such as a cafe or landscaping company.And if your local business already uses Google Business Profile, Google Sites is the perfect accompaniment!Read more: Google Business Profile vs Google Sites. My Final ThoughtsAnd there you go!Google Sites is a free Google website builder for small local businesses that already use Google Workspace and Google Business Profile.Google Sites is a basic website builder with limited features and design options.However, it’s a convenient, simple, and budget-friendly way to establish an online web presence.So, what are you waiting for?The power to build your own website is right at your fingertips! Frequently Asked QuestionsWhat is Google Sites Best Used For? Google Sites is best for small or local businesses after a basic information-based website to promote their brand.If you’re wanting to increase your online presence, this free Google website builder is the way to go!Does Google Sites Have Free Hosting?Google Sites is completely free, meaning you can build and host your website for free!The only additional costs would be if you wanted to purchase a paid domain name.Is Google Sites a Google Website Builder?Yes – Google Sites is a website builder found within your Google WorkSpace account (and is run by Google).This ensures that your website is highly secure, fast, and part of the awesome Google ecosystem.

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TextDouble check that your site works fine on a smartphoneMake sure you set your page titles!If you don't set the page title, search engines could just call your page "Home". Instead you should take that opportunity to tell a potential customer why they should visit your site.Set an icon (i.e. favicon.ico)This helps make your site look more legitimate on both the search engine results, and in the browser when customers visit your site.If you're creating a Google Site using a template, you should make sure to follow this checklist. It could make a big difference in traffic to your site and in turn drive more revenue to your business.How to Use Google Sites ExamplesAfter seeing all these Google Sites examples, you might be wondering: how do I use them?Unfortunately, there is no one-click way to use one of these sites as a Google Site template. You'll have to inspect the design of the site you like, and figure out which elements to insert on the page to get a similar look.Many of these Google Sites examples used fonts that Google has built-in support for, you just have to play around to see which font you like. However, several used fonts that are not available in Google Sites, and in those cases they creating separate images including those fonts, and just included the images.Additionally, a lot of what makes these sites great is their functionality, instead of their aesthetics. So try out embedding some of Google's other features like Google Drive, Google Forms, and Google Docs into a site, and see if you can solve your use case that way.Looking for a quick and easy way to create a website, that's similar to Google Sites?Try out Foyer's site builder! All you need to do is pick a template, and your site will be ready to use in under one minute.Best Client Portal for Google Sites: FoyerMany law firms and accounting firm Google Sites that we saw in this guide used client portals to share files with their clients.If you're looking for a client portal for your Google Site, I strongly suggest using a dedicated client portal like Foyer. Foyer is low cost ($19 per month per internal user) and includes every feature you'd need out of a client portal. It can be integrated into any Google Site via a link or a direct embed.You can even try it out for free without a credit card. Onboarding to Foyer is quick (takes 1 minute) and their support will help you migrate any existing data you have.Here's a list of some of Foyer's features:Secure file sharing with clientsA secure messenger to send clients encrypted messagesEmail and desktop notifications for all portal activityAudit trails. 7 Sites Like Google - A Collection Of Search Engine Websites Like Google. Are you looking to move away from Google? Take a look at these sites like Google. Google may be the king of

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And relevant content.Intranet Sites: You can use its templates to build simple intranet sites for internal communication within an organization. You can share important documents, announcements, and other resources.Project Websites: Google Sites is good for creating websites related to specific projects. You can collaborate with team members, share documents, and provide updates in a centralized location.Educational Websites: Teachers can create websites for their classes where they can share resources, assignments, and announcements.Affiliate Websites: Previously, we shared how you can use Google Sites for affiliate marketing. In essence, you can promote other people’s products (i.e., affiliate offers) on your website by using traffic sources such as solo ads (use Udimi for buying ad traffic), paid ads, and referral traffic.Club or Organization Websites: Clubs, non-profits, or community organizations can use Google Sites to create a web presence. This can include information about the organization, upcoming events, and contact details.Knowledge Base Sites: It allows you to design a knowledge base or wiki-style website where information is organized and easily accessible. This is useful for documentation and collaboration.Training Resources Sites: Companies or educators can use Google Sites to create training materials, educational resources, and online courses.Lead Generation Pages: Suppose you want to build an email list, and you don’t want to pay for a service like Clickfunnels, Unbounce, and Brizy. In that case, you can use Google Sites for capturing email addresses. Make sure you use a quality email capture tool such as OptiMonk and ConvertBox. Benefits of Using Google Sites TemplatesRegular Updates: Google regularly updates its tools, including Google Sites. Users benefit from the latest features and design trends automatically, ensuring their websites remain modern and secure.Time Savings: Google Sites templates save time by offering pre-designed layouts. You can pick a template that fits their needs, avoiding the need to start from scratch. This is especially helpful for those with limited web design skills or tight schedules.Integration with Google Services: Google Sites integrates seamlessly with other Google services like Google Drive, Google Calendar, and Google Maps. Templates often come with built-in integrations, making it easier to embed content from these services.Collaboration: Google Sites is part of the Google Workspace suite, which means multiple users can collaborate on a site in real time. Templates can facilitate collaborative efforts by providing a structured starting point.User-Friendly Interface: Using pre-made Google Sites templates simplifies the process of building a professional website, especially if you lack design skills. The user-friendly drag-and-drop editor and well-crafted templates offer an excellent foundation for your website.Mobile Responsiveness: Its templates ensure your website looks good on any device, be it a phone, tablet, or desktop. This adaptability enhances user experience, which allows the growing number of mobile users.Cost-Effective Solution: Using Google Sites is free, making it a budget-friendly option for individuals and small businesses. This eliminates the cost associated with hiring web designers or using pricey website platforms.SEO Friendly: Pre-made templates are made with SEO in mind, making it easier for your website to get more visitors. These templates include relevant keywords, effective Use a separate art application like Photoshop, Paint, Gimp, or Inkscape to create an image with your font in the correct color. Then just use that image on your Google Site. This is a fool-proof way to use any font, as it's just an image so it will always be supported.Just be careful adding custom fonts to Google Sites this way, as it is inaccessible to screen readers and search engines. This could make it harder for customers to find your site!Google Sites Examples for Lawyers: Richard A. SchonfeldRichard A. Schonfeld's site is solid example of how to make a law firm website using Google Sites. It includes a site banner and cards that clearly tell the visitor what kind of lawyer Richard is, and what services he could provide to his clients.This site's Media tab is a good example of how to use cards to create a site blog (or link to other articles as his site does) with images and descriptions. It's a simple law firm Google Site, but its effective.Google Sites Examples for Bookkeeping: SLG FinancialWhile not too visually appealing, SLG Financial demonstrates Google Site's embedding feature where they embed a JotForm into their Google Site so their clients can set up appointments directly from their site. It's highly functional, and something you don't see done too often. A great example of how you can run your business right on Google Sites.If you're looking for a custom forms for your Google Site, I recommend Foyer, you can create custom forms just like JotForm, but you also get a ton of other features too like secure file sharing, real-time messaging, and more.Google Sites Examples for Tax Preparation: Rapid Tax & Refund ServicesRapid Tax & Refund Services is a example of how you can run any business using Google Sites. Here Urmila Kamath runs an accounting business (tax preparation) and uses their Google Site to provide tax tips, and business information for their tax preparation business.They use a map plugin to show their office location, and all their tax services are done through an external client portal through TaxPass for securely transferring tax documents.While TaxPass works fine, I would recommend Foyer instead. With Foyer, you get a ton more features like e-signatures with DocuSign, custom forms, and knowledge bases, all at an affordable price.Looking for a quick and easy way to create a website, that's similar to Google Sites?Try out Foyer's site builder! All you need to do is pick a template, and your site will be ready to use in under one minute.Google Sites Examples for Portfolios: June HuangSometimes less is more! June Huang is a professor at the University of Texas Dallas who uses Google Sites as

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Ways you can get free credits or coupons: Get Free Ad Credits Directly From Google: Google offers credit to new users. This is to encourage them to learn the service and determine their needs. Existing users who haven’t advertised with them for a period of time might also be offered free credits. You can check out this link to get Google Ads credit.Free Credits From Hosting Services or Site Builders: There are also web hosting companies that offer free Google Ads credits when you register with them, like HostGator or Bluehost. Some site builders, like Wix and Squarespace, can offer some when you buy through them. Search Through Valid Coupon Sites: There are also free ad credit coupons in coupon aggregate sites like RetailMeNot and CouponFollow. You can also get valid promo codes for free Google Ads credit from these sites.Remember, before using a code, make sure it's valid and see if there are any conditions, like expiration dates. If you find a valid code, follow the provided instructions to use it on the advertising platform. Receive Credit For Eligible Non-Profit Ads: If you’re running ads for a charity or non-profit organization, you can send a grant application where you can get up to $10,000 ad credit. However, remember that this is for registered charities and non-profit organizations only. Get Free Credits From Storefront Sites: Setting up an online store isn’t the only thing you can do with storefront sites like Shopify. When registering and starting on such sites, you can often claim a Google Ads voucher. You can use this to redeem for free ad credits. How to Be Eligible for Google Ads Free Credits? The eligibility criteria for getting free Google Ads credit can vary based on Google's specific terms and conditions. However, here are some of the most common requirements: You must be running a newly registered Google Ads account. You’re spending a certain amount of money on ads within a specific time period.You’re in a business where Google Ads operate.If you’re getting credits not directly from Google Ads, you must buy or purchase a service or

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Inventory management.To work around this limitation, website owners would need to link out to a third-party e-commerce platform or payment processor. This extra step can create a disjointed user experience and potentially harm conversion rates.As e-commerce consultant Lisa Rodriguez explains, "Businesses that rely on online sales are better off using a dedicated e-commerce platform like Shopify or WooCommerce. These platforms offer seamless integration with payment gateways, shipping providers, and other essential tools for running an online store."Limitation 4: Poor Performance and Page SpeedWebsite performance and page speed are crucial factors in user experience and search engine rankings. Slow-loading websites can frustrate visitors, leading to high bounce rates and lost conversions.Unfortunately, Google Sites‘ pre-designed templates can be bloated and slow to load, especially on mobile devices. This poor performance can be attributed to several factors, including:Heavy, unoptimized code in the templatesLack of caching and content delivery network (CDN) supportLimited options for optimizing images and other media filesMobile responsiveness is also a concern with Google Sites. While the platform does offer mobile-friendly templates, they may not always adapt seamlessly to different screen sizes and resolutions. This can result in a subpar user experience for mobile visitors, who make up a significant portion of web traffic.According to a 2021 study by Google, the average page load time for a mobile website is 4.6 seconds, with the fastest sites loading in under 2 seconds. By comparison, many Google Sites pages take significantly longer to load, putting them at a disadvantage in terms of user engagement and search engine performance.Limitation 5: Limited Analytics and TrackingMeasuring and analyzing website traffic is essential for making data-driven decisions and optimizing your online presence. However, Google Sites lacks a comprehensive, built-in analytics solution, making it difficult to gain valuable insights into your site‘s performance.While users can manually add Google Analytics tracking code to their Sites pages, the process can be cumbersome and prone to errors, especially for beginners. Additionally, Sites does not offer any native integration with other popular analytics and tracking tools, such as heatmaps or user feedback platforms.This lack of comprehensive analytics can hinder website owners‘ ability to understand their audience, identify areas for improvement, and make informed decisions about their content and marketing strategies.Limitation 6: Dependence on Google EcosystemBuilding your website on Google Sites means relying heavily on the Google ecosystem. While this integration can be beneficial for users who already use other Google tools like Google Drive and Google Calendar, it can also create a sense of lock-in and dependence.If Google decides to discontinue or significantly alter the Sites platform, website owners may find themselves scrambling to migrate their content and rebuild their sites on another platform. This scenario is not entirely unlikely, given Google‘s history of sunsetting various services and products, such as Google+, Google Reader, and Google Wave.Moreover, Google Sites offers limited options for exporting your website‘s content and data. This can make it challenging to move your site to another platform, should the need arise.As technology journalist Mark Wilson warns, "Putting all